Build a business you can be proud of.

Building a successful business doesn't have to mean compromising your values. Whether you're refining your go-to-market strategy, optimizing operations, or developing the next generation of leaders, we'll work together to create solutions that drive results and foster a healthy culture. My approach combines proven business strategies with a deep understanding of the human element in entrepreneurship.

Let’s build a company that's not just profitable but also resilient, purpose-driven, and a source of pride. Your success shouldn't come at the cost of your well-being or integrity. With the right support, you can achieve remarkable growth while building something meaningful.

Coaching and Advisory Services

  • Focusing on efficiency and sustainable growth, I partner with you to streamline sales processes, optimize revenue operations, and implement practical solutions that drive results. Whether you want to improve revenue enablement, enhance customer retention, or create more effective performance metrics, my hands-on approach is fully customized to your needs.

    Together, we’ll identify opportunities for improvement, eliminate inefficiencies, and implement data-driven strategies to help you achieve long-term success and scalability.

    We might focus on strategic planning, SWOT analysis, OKRs, and SMART goal development, creating standard operating procedures (SOPs), service level agreements (SLAs), and cross-functional workflows to improve collaboration, reduce friction, and help teams align and adapt to your strategic priorities.

  • Empower your leaders with customized professional development programs designed to drive organizational success. I work closely with your executive team to enhance leadership skills, foster strategic thinking, and build cohesive teams.

    Through immersive workshops, customized coaching, and collaborative team-building, I enable your leaders to lead with integrity, compassion, and impact - creating a lasting, positive ripple effect across your organization.

  • Elevate your business with a tailored go-to-market strategy designed to help you grow with confidence. This service is for startups and growth-stage companies that need an expert to craft a focused, actionable plan - without the need for a full-time hire.

    I’ll seamlessly become part of your team to build and execute a strategy that ensures your product reaches the right audience through the right channels at the right time

  • Cross-functional alignment is the glue that holds resilient, cohesive organization together. When teams across departments are aligned on shared goals, they move forward with clarity and purpose, driving efficiency and improving your stakeholder and employee experience. Teams that are on the same page, are happier and more productive than those that aren’t.

    This alignment fosters better communication, reduces duplicative efforts, and ensures everyone is contributing meaningfully toward common goals.

    As companies transition from startup to scale-up, this becomes harder to maintain. With added complexity, evolving roles, and specialized functions, silos can emerge, priorities can fragment, and communication can falter. Deliberate, strategic alignment helps maintain focus, enabling teams to grow together and stay connected to their purpose.

    I help you bridge these gaps, improve collaboration, and build frameworks that strengthen shared accountability. Together, we’ll design a path that aligns your team with purpose, supporting you through pivotal growth and transition moments.

What people are saying

  • Matt Cameron

    We partnered with Amber to create inclusive programs that bring out the best in emerging leaders through emotional intelligence awareness and development. Her thoughtful approach to addressing the needs of a diverse audience significantly improved outcomes. Amber's background in psychology was a huge accelerant in the design of coaching programs that result in behavioral change.

    Matt Cameron, CEO @ SaaSy Sales Leadership

  • genesis dunn

    Amber excels in her ability to work effectively with diverse teams, navigate complex interpersonal dynamics, and successfully resolve conflicts to achieve common goals. She was instrumental in bridging relationships between sales, customers success and risk departments during a challenging transition of applying more rigor to upfront data collection from prospective customers. Her ability to recognize and translate each party's needs resulted in long term favorable impacts for the organization's risk position, kept company growth rates on track, and helped onboard two additional medical carriers to benefit the customer base.

    Genesis Dunn - Risk and Insurance Executive

  • valerie avila

    Amber left such a profound impact on Justworks and on me. She was a force to be reckoned with when it came to driving initiatives cross-functionally, she scoped and elevated our team’s ability to sell more strategic business, and she was a phenomenal coach and mentor. She left a prominent mark by rallying the team around a new sales methodology that shifted and changed how we sell (remotely during covid, might I add!) and allowed us to continue to accelerate growth during a time of a lot of uncertainty. Amber also always kept a pulse on how to drive inclusion and a culture of mindfulness within the team. I am so grateful to her for teaching me many of the foundational sales and leadership skills that have helped shape me into the leader I am today.

    Valerie Avila - Head of International Sales @ Justworks

  • molly siems

    I had the pleasure of working with Amber for five years on the sales leadership team at Justworks. Amber is a gifted manager and coach, but she is also an amazing strategic thinker when it comes to sales strategy and execution. I watched her build deep cross-functional relationships with leaders in the product and customer success areas of the business, to set the company and individual teams up for success. She put crucial processes in place to uplevel the skills of individual contributors and managers and promote efficient information flow across the organization, improving performance and reducing friction across the company. Amber is passionate, dedicated, and cares deeply about helping others succeed.

    Molly Siems-Cavanaugh - Founder & Advisor